There is a multitude of Marketing Automation software on the Internet right now. Marketo, Act-On and SharpSpring are just some of the tools out there that I have been fortunate enough to use. Each platform has its own benefits and weaknesses. SharpSpring and Campaign Monitor have some nice email testing and rendering software. Marketo and Act-On have great form building and reporting capabilities. Once you are invested in a specific marketing automation software, your top priority should be to learn its capabilities and figure out how you and your marketing team can use this software based on its pros and cons.
For a sneak peak into Marketo, some of its advantages include…
- An increased focus on email and landing page responsive design
- The advanced progressive profiling capabilities
- Additional updates to its text-version email editor and new pre-header capabilities
- The capabilities for both front-end developers and the basic marketer to be able to build something attractive and effective
One of the best features that I believe Marketo has is its engagement programs and clean user-interface. This will attract future users to their platform.
If you’re considering adding marketing automation to your marketing mix, let’s talk about what platform will work best for you.
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