B2B Content Corner
Marketing media news
How marketing and sales tie together
Asking whether marketing or sales are more important is like asking which came first — the chicken or the egg? In the beginning of my career in marketing, the original Howard Miller…
Google Ads vs. SEO – where do you invest?
Previously referred to as Google AdWords, Google Ads is a pay-per-click form of advertising that goes hand-in-hand with SEO or Search Engine Optimization. They are also components of Search Marketing, which creates…
Using social to sell
Social media is one of the most monumental breakthroughs for digital advertising, but cracking the code to get results can be a frustrating experience. The truth is that for B2B, social media…
Display vs. native ads: which should you use?
In the realm of online advertising, there are many options when it comes to displaying your message. For the purpose of this blog, we will discuss two main types of digital ads…
What clients like about billing…wait, what?
Is it that they love paying the bill? No, the billing process is about more than asking your client to pay money… it’s a time to recap the work you’ve done so…
Branding is more than a logo
Some logos are great and some can be awful. A logo should help define a company, it’s values and just be memorable. This is why a successful logo helps to define a…
