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How Effective Are Infographics?
We’ve all seen infographics before, in newspapers, magazines, and online. These little graphical messages that try to convince you to read them because they’re colorful and covered in interesting graphics or cartoons. So, you take a minute to glance over the infographic and then BAM! Before you know it you’ve learned something new, and suddenly [...]
Posted in Interactive Marketing
Also tagged Every Last Drop, Google, Infographic, Social Media, Twitter
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Culture 2.0: Facebook as Cultural Storytelling
For any current, former or recent grads who might be reading out there in cyberspace, the words “elective credits” most likely bring a smile to your face. After all, most of your 4 (or 5…6…7……….) years of college probably consisted of coursework that was already decided for you by whichever school you attended. Whether you [...]

Innovation Day
Churning out work. Multi-tasking. Chaos. We thrive on all of these things at HMA. But lately we’ve been so busy we haven’t even had time to acknowledge Innovation Day. It’s the day of the week where we all come to the table with the latest and greatest in technology and news regarding the many industries [...]

How B2B Companies Should Respond to Facebook Changes
With all the recent changes to Facebook’s platform, B2B companies and marketers are facing challenges in communicating with users on the social network. While the territory is still rather uncharted, creativity, engagement and a more effective use of Facebook can help your company respond to the changes. Be creative. With the proposed implementation of Facebook’s [...]

How to Combat Social Network Overload
Remember for a glimmer of time when you could only access “The Facebook” with a .edu email address? Back then the social network had nowhere near the capabilities it possesses today. Not only do we now have Facebook, but Foursquare, Twitter, Tumblr and Google+ too. In addition to a list of social networks that seems [...]
Posted in Social Media
Also tagged Foursquare, Google Plus, Social Media, Social Network Overload, Social Networks, Twitter
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Social Means Ranking
In the heavy industrial B2B marketing world of ours, we find so many of our clients exploring social media, but not engaging on a corporate level. Our clients have good reason for this. First of all, it hasn’t been proven that their customers (plant managers, chemical formulators, etc.) are using social networks. There is also [...]
Posted in SEO, Social Media
Also tagged B2B, Bing, Google, LinkedIn, Social Media, Social Networks, Social Search, Twitter, Yahoo
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Where is Your Competitive Edge?
Oh come on, don’t lie, we all know you have it. Everyone likes to be correct, right? Right. (At this very moment, I am so sure that I am correct about this, that I am gloating.) So why not use that well-known fact? Are you interested in market research or simply engaging your audience? A well-constructed question can do either– [...]

Touring Google+
There is an old saying about living in a small town: “The good news is that everyone knows you, and the bad news is that everyone knows you.” Facebook has become that small town where, good or bad, everybody knows you and, quite often, everything about you. Google seems to have taken a look at [...]

Innovation Day Recap
Thursday mornings are Innovation Day at HMA, which means we share the latest and greatest in technology and digital news. Here’s a run down of few news items shared: Google continues to move toward dominating the Internet and Facebook adds its Skype video calling feature. Twitter hit 200 million tweets. This social network is growing [...]
Posted in Innovation Day
Also tagged Audi A7, Google Plus, Innovation Day, Skype, Square, Twitter
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