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Category Archives for Social Media
Culture 2.0: Facebook as Cultural Storytelling
For any current, former or recent grads who might be reading out there in cyberspace, the words “elective credits” most likely bring a smile to your face. After all, most of your 4 (or 5…6…7……….) years of college probably consisted of coursework that was already decided for you by whichever school you attended. Whether you [...]
Tagged Culture 2.0, Facebook
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CULTURE 2.0- Rise of the Machines: Does Technology Unite or Divide?
While reading an article published by TechnologyReview.com back in July, I couldn’t help but think of two things. The first was the topic of my own graduate thesis, that sought to understand the impacts stemming from surveillance and other police-department technologies upon the daily experiences of police officers in a large metropolitan district. The second [...]
Using Social Media in a Global Business
For some companies, rules completely restricting Internet access and social media in the office is a must. However, working for a global advertising agency, if you restrict our access to the Internet or social media at work, even for a moment, it’s comparable to removing an appendage. In my role at HMA, I use social [...]
16 Free Social Media Listening Tools
Communication is 50% listening and 50% talking. Most masters of communication are often better at listening than they are at talking. There are a rare few that can equally master both. I’m certainly no rarity. I still manage to stumble over my words when I speak, but I can proudly say that I’ve become quite the [...]
Tagged Tools
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Grow Socially with a Spring Cleaning
178 is the number. According to an Altimeter Group study, this is the average number of social media accounts that exist across large companies. And that number is only expected to increase as more social media tools become available and individual business units, and even locations, clamor for their own personalized piece of the pie. How [...]
Super Bowls Ads Before the Super Bowl?
Patience is a virtue. My dad always lectured me on this as I have none. I preach this to my children as, like me, they have little. My husband has a lot of patience (he does have to live with me). Are we turning into a nation with no patience? Is this good or is this bad? [...]
Tagged Ferris Bueller, Social Media, Super Bowl
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Assigning Global Social Media Hubs
In working with several large, global companies, we see an interesting new trend that swings the pendulum of “the world is flat” globalization back towards protectionism. In creating social networks, many of these clients are setting up separate channels for each major region of the world (Europe, Asia and the Americas). While the social networks-of-choice vary from country to [...]
Also posted in Global Marketing
Tagged Global campaigns, Global Social Media, Social Media, Social Networks
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How B2B Companies Should Respond to Facebook Changes
With all the recent changes to Facebook’s platform, B2B companies and marketers are facing challenges in communicating with users on the social network. While the territory is still rather uncharted, creativity, engagement and a more effective use of Facebook can help your company respond to the changes. Be creative. With the proposed implementation of Facebook’s [...]
Tagged B2B, Engage, Facebook, News Feed, Social Network, Timeline
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Google+ For Anyone But Google Apps Users
After 12 weeks into its field trial, Google announced Tuesday that anyone can sign up for Google+, no invitation required. It also unveiled a slew of new features, such as search and mobile hangouts (Giddy up on the iOS app update, please!). In addition, Google Hangouts received a major boost with screen-sharing, sharing sketchpads, Google [...]
How to Combat Social Network Overload
Remember for a glimmer of time when you could only access “The Facebook” with a .edu email address? Back then the social network had nowhere near the capabilities it possesses today. Not only do we now have Facebook, but Foursquare, Twitter, Tumblr and Google+ too. In addition to a list of social networks that seems [...]