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Category Archives for SEO
Nerding Out: My First SEO “Eureka” Moment
Have you ever gotten that nagging feeling–deep in the pit of your stomach–that someone, somewhere has developed a more efficient way of handling a time-consuming task than you? Have you ever read something, only to come away from it convinced that it could apply to your everyday tasks– but lack a specific ability to implement [...]
Also posted in Analytics
Tagged Event tracking, Google Analytics, JavaScript, Languages, Programming
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Escaping the “Bubble”: Online Demographics and Perception
A few weeks ago, I got a major wake-up call. Apparently, I am a male between the ages of 35-44 who is highly interested in Earth Sciences, Chemistry, Spreadsheet Software and Business Productivity. Talk about an unsettling way to start your day! Last month during one of our weekly AdWords training sessions, our interactive marketing [...]
4 Common Areas with Technical SEO Mistakes
If you happen to mention 301 redirects or robots.txt in my presence, watch out. Our art director, Aaron, and I crack jokes about how we pronounce the Google Analytics _gaq.push()method in our heads. (Is it gack push? Or gag push?) Sometimes I get overly excited when asking our developer questions about page speed. (The questions [...]
Culture 2.0 – The Ritual of Search
Close your eyes (after reading this paragraph though – so you know what you’re doing!). Pretend you are about to open up your favorite search engine. Hover the mouse over the blank search box, and click. Enter a search query. Open your eyes. What did you type?
Innovation Day
Churning out work. Multi-tasking. Chaos. We thrive on all of these things at HMA. But lately we’ve been so busy we haven’t even had time to acknowledge Innovation Day. It’s the day of the week where we all come to the table with the latest and greatest in technology and news regarding the many industries [...]
How to Analyze Your Analytics
Surely by now, if you have experience with digital marketing, you’ve at least seen Google Analytics or already had extensive one-on-one time with its metrics. Analytics is a wonderful tool adapted to measure the ins and outs of your website’s traffic flow. However, one can argue Google provides almost too much data. To maximize your results [...]
Also posted in Analytics
Tagged Analytics, Bounce rate, Google, Google Analytics, Interactive Marketing, search engine optimization, SEO
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2012: The Year of Video
2012 will be the year of many things. A leap year. A presidential election. Some think the end of times. But 2012 will most certainly be the year of video. According to Search Engine Watch, 182 million American Internet users watched video at an average of 23.2 hours per viewer. And those are only statistics [...]
Top 7 On-Site SEO Features Often Missed
There are some SEO practices that have become common when developing a new site (ability to edit title and meta tags, image alt properties, etc.) and there are others that can sometimes get overlooked. These are things that need to be discussed during the planning stages of your website. I compiled a list of important [...]
Going Global with Search Marketing
Did you know people are four times more likely to make a purchase online with information in their own language? While the English language Internet is continuing to grow more and more crowded, foreign language marketing on the Internet is in its infancy. According to Internet World Stats, between 2000 and 2011: Portuguese grew by [...]
Also posted in Global Marketing
Tagged AdWords, Foreign language, Internet World Stats, link building, search engine marketing, search engine optimization, SEM, SEO
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Web Adventures in Busytown
The web works a little like Richard Scarry’s Busytown. The pretty and cleanly designed search engine pages are a simple interface, but behind the scenes is a realm of organized chaos helping direct you to results relevant to your needs. Often people believe that Google is the builder of this Busytown, when in reality, users control [...]