Category Archives for Research

Where is Your Competitive Edge?

By Lesley Parthree
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Oh come on, don’t lie, we all know you have it.  Everyone likes to be correct, right? Right.  (At this very moment, I am so sure that I am correct about this, that I am gloating.)  So why not use that well-known fact?  Are you interested in market research or simply engaging your audience?  A well-constructed question can do either– [...]

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