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Category Archives for Interactive Marketing
I always find it fun to look back and reflect on the past year. There were the light-bulb, non-existent prize, ecstatic, jump-for-joy moments and then the horrible, terrible, no good, very bad moments. Fortunately, we had far more jump-for-joy moments this year than bad.
Always looking for ways to meet client needs with forward–thinking technology solutions, HMA offers customized URLs through the public URL link shortening service called BudURL. Because the URLs are shorter, they’re easier to manipulate than their longer, often unwieldy counterparts.
A random talent of mine is a gift for metaphor. When I am given two unlike objects or ideas, I love finding a way to connect them based on concepts I already know and use (I think this is technically called “scaffolding” by any of you psych experts out there!). Although I enjoy the process of […]
It’s become a clearly evident representation of our culture when people start to become tired of current technology trends. According to a variety of sources and surveys many people are bored with current tech, from Smartphones to social media to tablet computing. In a society with such a short attention span, it’s only a matter of […]
As the HMA “newbie,” I can definitely say that the past four weeks have acted as a seamless continuation of the education I began two years ago as a full-time anthropology grad-student. What’s that, you ask? Anthropology? If you know off-the-bat what the discipline entails (apart from “digging stuff up” or “Indiana Jones”), go ahead […]
When I first heard the news about Kodak filing for Chapter 11 on January 19, 2012, I was instantly brought back to the memory of a 5-year-old girl with pigtails running around crowds of family members taking maybe some of the worst photos ever. As a photographer, I had to start somewhere. I would steal […]
2012 will be the year of many things. A leap year. A presidential election. Some think the end of times. But 2012 will most certainly be the year of video. According to Search Engine Watch, 182 million American Internet users watched video at an average of 23.2 hours per viewer. And those are only statistics […]
Besides the very obvious (I’m writing this on my Apple MacBook Pro as my iPhone glistens next to my keyboard.), Steve Jobs left a lasting impact on all our lives. My first experience with a Mac was years ago when my dad brought one home from work. Although boxy and simple compared to its most […]
What are those funny black blocks posted at the bottom of advertisements, on displays or on the postcards you get in the mail? It’s certainly a great way to get your audience to interact in a different kind of way – it’ s the QR code! Many companies are harnessing what countries in Asia have […]