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Category Archives for Interactive Marketing
How Effective Are Infographics?
We’ve all seen infographics before, in newspapers, magazines, and online. These little graphical messages that try to convince you to read them because they’re colorful and covered in interesting graphics or cartoons. So, you take a minute to glance over the infographic and then BAM! Before you know it you’ve learned something new, and suddenly [...]
Workplace Culture: The Google Effect
A random talent of mine is a gift for metaphor. When I am given two unlike objects or ideas, I love finding a way to connect them based on concepts I already know and use (I think this is technically called “scaffolding” by any of you psych experts out there!). Although I enjoy the process of [...]
Also posted in Communication
Tagged Apple, cultural fit, culture, Culture 2.0, Google, office culture
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Tired of Tech: Waiting for the Next Big Thing
It’s become a clearly evident representation of our culture when people start to become tired of current technology trends. According to a variety of sources and surveys many people are bored with current tech, from Smartphones to social media to tablet computing. In a society with such a short attention span, it’s only a matter of [...]
Tagged smartphone, Technology
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The Anthropology of Search
As the HMA “newbie,” I can definitely say that the past four weeks have acted as a seamless continuation of the education I began two years ago as a full-time anthropology grad-student. What’s that, you ask? Anthropology? If you know off-the-bat what the discipline entails (apart from “digging stuff up” or “Indiana Jones”), go ahead [...]
Tagged Anthropology, Search marketing
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A Fresh Start for Kodak
When I first heard the news about Kodak filing for Chapter 11 on January 19, 2012, I was instantly brought back to the memory of a 5-year-old girl with pigtails running around crowds of family members taking maybe some of the worst photos ever. As a photographer, I had to start somewhere. I would steal [...]
2012: The Year of Video
2012 will be the year of many things. A leap year. A presidential election. Some think the end of times. But 2012 will most certainly be the year of video. According to Search Engine Watch, 182 million American Internet users watched video at an average of 23.2 hours per viewer. And those are only statistics [...]
How Steve Jobs Changed the Way We Think
Besides the very obvious (I’m writing this on my Apple MacBook Pro as my iPhone glistens next to my keyboard.), Steve Jobs left a lasting impact on all our lives. My first experience with a Mac was years ago when my dad brought one home from work. Although boxy and simple compared to its most [...]
Tagged Apple, Internet marketing, SEO, Steve Jobs
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A QR Code Adventure
What are those funny black blocks posted at the bottom of advertisements, on displays or on the postcards you get in the mail? It’s certainly a great way to get your audience to interact in a different kind of way – it’ s the QR code! Many companies are harnessing what countries in Asia have [...]
Tagged QR code, QR code reader, smartphone
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A Smarter Way to Reach Your Audience
As modern technology is becoming more eminent and traditional mediums are becoming more obsolete, companies all over the globe are looking for ways to make their business more tech-savvy and to stay-up-to-date with current trends. One of the most influential trends right now is the use of SmartPhones. According to a study by comScore, Inc., [...]
The Newest Addition to the Corporate Vault: Keywords
Keywords are critical to how your customers and potential employees find you on the web.