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Category Archives for Global Marketing
CULTURE 2.0- Rise of the Machines: Does Technology Unite or Divide?
While reading an article published by TechnologyReview.com back in July, I couldn’t help but think of two things. The first was the topic of my own graduate thesis, that sought to understand the impacts stemming from surveillance and other police-department technologies upon the daily experiences of police officers in a large metropolitan district. The second [...]
Assigning Global Social Media Hubs
In working with several large, global companies, we see an interesting new trend that swings the pendulum of “the world is flat” globalization back towards protectionism. In creating social networks, many of these clients are setting up separate channels for each major region of the world (Europe, Asia and the Americas). While the social networks-of-choice vary from country to [...]
Also posted in Social Media
Tagged Global campaigns, Global Social Media, Social Media, Social Networks
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Going Global with Search Marketing
Did you know people are four times more likely to make a purchase online with information in their own language? While the English language Internet is continuing to grow more and more crowded, foreign language marketing on the Internet is in its infancy. According to Internet World Stats, between 2000 and 2011: Portuguese grew by [...]
Also posted in SEO
Tagged AdWords, Foreign language, Internet World Stats, link building, search engine marketing, search engine optimization, SEM, SEO
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Global Economy
As I cleaned and read this weekend, CNN rambled on about America’s debt debacle, the stock market tumble and the impending end of the world as we know it. I couldn’t help but think about what this will mean to my business, to my family, and my employees and their families? I sincerely believe it will [...]
Tagged economy, innovation, marketing
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Measure and Analyze
Believe it or not, at HMA, we are highly competitive. So when our clients task us with getting the marketing campaign results they are looking for – we are more than up for the challenge. Whether it’s increasing your site traffic by 20% by implementing proper SEO, or achieving a certain response rate through an [...]
You’re Doing What and Where…?
A direct contact campaign in the Middle East? A tradeshow in China? A new Portuguese website specifically for your Brazilian audience? It’s amazing what we can do from our base location in Lancaster, Pennsylvania. For some ad agencies, finding the right resources can be quite challenging, but we are fortunate enough to be able to [...]