Category Archives for Analytics

Reaching Mobile and Multi-Device Traffic

By Colleen Hofmann
SES New York Conference

Anytime I have the opportunity to get out of the office and learn, I jump on it. There’s just something very invigorating about stepping away from my computer, meeting new people and considering new ways of thinking. I always return with a notebook littered with starred action items, new book titles I must read and [...]

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Nerding Out: My First SEO “Eureka” Moment

By Kris Castner
Event tracking success

Have you ever gotten that nagging feeling–deep in the pit of your stomach–that someone, somewhere has developed a more efficient way of handling a time-consuming task than you? Have you ever read something, only to come away from it convinced that it could apply to your everyday tasks– but lack a specific ability to implement [...]

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How to Analyze Your Analytics

By Zachary Satko
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Surely by now, if you have experience with digital marketing, you’ve at least seen Google Analytics or already had extensive one-on-one time with its metrics. Analytics is a wonderful tool adapted to measure the ins and outs of your website’s traffic flow. However, one can argue Google provides almost too much data. To maximize your results [...]

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