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Drew Dorgan
Media, Mentors & Friends
This past week, I taught the newest HMA-ers the fine art of media planning. My father taught me this skill many years ago, and I like to think I refined the HMA process to be a bit better. I taught Amanda how to plan media eight long years ago, and already, she has further improved the [...]
Thinking of Our Friend
My phone buzzed as I was getting ready to pull out of my driveway. I don’t know why, but I parked and looked as I somehow instinctively knew it was important. It was only one line before the tears were streaming down my face. I don’t write with the intention of sharing sadness, but rather [...]
Jason & LeMaire — Taking Us to a Whole New Level of Web Prowess
We added two more guys – yes, guys – to the HMA team. The women are nearly outnumbered! The digital world is evolving faster, and we want to not just keep pace, but lead. Our challenges in interactive design and development include merging the science of search engine optimization with multiple coding languages of our [...]
Posted in Announcements
Tagged digital, interactive, office culture, web development
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Super Bowls Ads Before the Super Bowl?
Patience is a virtue. My dad always lectured me on this as I have none. I preach this to my children as, like me, they have little. My husband has a lot of patience (he does have to live with me). Are we turning into a nation with no patience? Is this good or is this bad? [...]
Assigning Global Social Media Hubs
In working with several large, global companies, we see an interesting new trend that swings the pendulum of “the world is flat” globalization back towards protectionism. In creating social networks, many of these clients are setting up separate channels for each major region of the world (Europe, Asia and the Americas). While the social networks-of-choice vary from country to [...]
Posted in Global Marketing, Social Media
Tagged Global campaigns, Global Social Media, Social Media, Social Networks
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Managing Your PPC Campaign
Pay-per-click (PPC) advertising seeks to drive a high volume of traffic to a specific site. While some campaigns have different goals once visitors click through and reach the site, one thing that does not change is that each campaign must be maintained to effectively reach its goal. The basics of maintaining a PPC campaign include [...]
Posted in PPC
Tagged Advertising, AdWords, Google, Pay per click, PPC, search engine marketing, search engine optimization, SEM, SEO
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The Death of Flash and Changes in Programming
Adobe has finally given up on Flash and announced it is moving to HTML5. While this is news, it is part of the overall trend perplexing advertisers, graphic designers and affecting all Internet users. Alas, I am old enough to remember when typography was actually “cut and pasted.” I recall the pain and expense of [...]
Posted in Web Design & Development
Tagged Adobe Flash, Adobe PageMaker, Baidu, Bing, Flash, Google, HTML5, JavaScript, Search Engines, SEO, Yandex
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Zach and Dianne — Two American Kids Doing the Best They Can
Yes. They had a theme song before they even arrived — played over the intercom and sung frequently albeit off-key. Zach Satko and Dianne Eveler, the two newest HMA-ers, survived their baptism by fire, speed dating/training through their first two weeks, learning how to engage in the team and being fruitful for our clients. Their [...]
Posted in Announcements
Tagged Digital work world, HMA, SEO, Team, Technology, Training
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Web Adventures in Busytown
The web works a little like Richard Scarry’s Busytown. The pretty and cleanly designed search engine pages are a simple interface, but behind the scenes is a realm of organized chaos helping direct you to results relevant to your needs. Often people believe that Google is the builder of this Busytown, when in reality, users control [...]
Posted in SEO
Tagged Google, search engine marketing, search engine optimization, SEM, SEO
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Global Economy
As I cleaned and read this weekend, CNN rambled on about America’s debt debacle, the stock market tumble and the impending end of the world as we know it. I couldn’t help but think about what this will mean to my business, to my family, and my employees and their families? I sincerely believe it will [...]