Colleen Hofmann

What Were You Caught Reading This Month?

By Colleen Hofmann | Published on May 10, 2013

Stop right there. What are you reading right now? And no, I don’t mean this blog. Is it a captivating book, an enthralling article or maybe new book of poetry? While some of us have dustier “to be read” piles than others, the HMA-ers are always reading something new and interesting. Since May is Get [...]

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Reaching Mobile and Multi-Device Traffic

By Colleen Hofmann | Published on April 2, 2013

Anytime I have the opportunity to get out of the office and learn, I jump on it. There’s just something very invigorating about stepping away from my computer, meeting new people and considering new ways of thinking. I always return with a notebook littered with starred action items, new book titles I must read and [...]

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Reclaim Your Inbox and Improve Productivity

By Colleen Hofmann | Published on January 17, 2013

Did you know the average time it takes to respond to an email is greater than the time it took to create the actual email? Think about it. You skim your inbox, decide on an email to open, open the email, read the email, decide how to respond to the email, write a response to [...]

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Giving in Gratitude: The HMA Big Give

By Colleen Hofmann | Published on December 28, 2012

We spend a lot of time at HMA serving others – collaborating to achieve the client’s goals, helping a client find the perfect gift for his wife’s birthday, training co-workers to understand SEO or develop media plans, and even volunteering our time and talent in the community. We foster a giving back culture that’s hopefully [...]

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4 Common Areas with Technical SEO Mistakes

By Colleen Hofmann | Published on October 31, 2012

If you happen to mention 301 redirects or robots.txt in my presence, watch out. Our art director, Aaron, and I crack jokes about how we pronounce the Google Analytics _gaq.push()method in our heads. (Is it gack push? Or gag push?) Sometimes I get overly excited when asking our developer questions about page speed. (The questions [...]

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HMA Bookshelf: Our Favorite School Books

By Colleen Hofmann | Published on October 12, 2012

Required reading was probably something you either loved or loved to hate when you were in school. Every once in a while, an assigned school book turns into an all-time favorite. We decided to share some of our assigned books that became some of our most loved books. Read on to see which required school [...]

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Using Social Media in a Global Business

By Colleen Hofmann | Published on August 27, 2012

For some companies, rules completely restricting Internet access and social media in the office is a must. However, working for a global advertising agency, if you restrict our access to the Internet or social media at work, even for a moment, it’s comparable to removing an appendage. In my role at HMA, I use social [...]

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Finding Value in the Broken

By Colleen Hofmann | Published on July 24, 2012

It put up a merciless fight, but in the end my iPhone was never much of a match for an accident-prone klutz. While lamenting over my loss and trying to figure out how I was going to wake up on time without an alarm, a thought came to me. Does something still have value when [...]

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16 Free Social Media Listening Tools

By Colleen Hofmann | Published on May 22, 2012

Communication is 50% listening and 50% talking. Most masters of communication are often better at listening than they are at talking. There are a rare few that can equally master both. I’m certainly no rarity. I still manage to stumble over my words when I speak, but I can proudly say that I’ve become quite the [...]

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Innovation Day

By Colleen Hofmann | Published on April 19, 2012

Churning out work. Multi-tasking. Chaos. We thrive on all of these things at HMA. But lately we’ve been so busy we haven’t even had time to acknowledge Innovation Day. It’s the day of the week where we all come to the table with the latest and greatest in technology and news regarding the many industries [...]

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