Marketing Hot Spots for 2017

Goodbye 2016, and hello 2017! I can’t say that I am sorry to see 2016 go for many reasons, but the predictions I have for 2017 are fun and encouraging.

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‘Tis the season – be the light

In the spirit of the holiday season, the HMAers challenge you to be the light. Even the smallest efforts can make a large impact on our global and local communities. Inspired by our clients, family, friends and the world around us, we’ve decided to put on a holiday contest!

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designing collateral for marketing automation

Designing collateral for marketing automation campaigns

When designing collateral for marketing automation campaigns, marketing emails can be a designer’s best friend or worst nightmare. With the numerous email clients and web browsers, designing a “valid” responsive email for every screen is close to impossible. Thankfully, there are a lot of email marketing tools available with HTML email templates, making the process much easier. While these tools can help you, there are still many things to know about preparing an email for a marketing automation campaign. Read more