Marketing strategy still matters

2018 – here we are – and for most of you, your new marketing strategy and plans are put into action. Or are they? How did you dive into the New Year? There are marketing and communications managers who have an entire strategy and plan and will follow it to the letter and dollar amount, flexing on an as-needed basis.

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Top 4 link building tactics for SEO

Natural link building is crucial to increasing your rank in search engines. The more relevant links you have, the more credible you appear to your visitors. This also can help increase brand awareness. Below we break down how you can start earning links to your website.
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What is B2B marketing?

You may have heard of B2B marketing in news articles or business conversations, but you may not know entirely what it means. We’re here to define and explain the intricacies of B2B marketing.
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