If you do not have your Google AdWords and Google Analytics accounts linked, you are missing out on significant insights. While both platforms are great by themselves, they work even better together. When you link AdWords and Analytics, you get the combined performance data of both platforms.
Recently, I filled in at a tradeshow for a friend who could not go at the last minute. It’s the first time in about two years I have worked in my business consistently for a week instead of on it. This sudden change of working the tradeshow led many of my employees, clients, friends and family to ask what I do during my days that would cause me to fall behind.
One morning, I sorted all my work so I could “catch up” over the holiday weekend. For fun, I thought I would categorize it and see what I do when I work on my business instead of in it:
As a group of twenty- and thirty-somethings, the majority of us at globalHMA have grown up immersed in technology in both our personal and professional lives. Though this has helped us easily adapt to the digital age, technology doesn’t come as easy to those who aren’t constantly engrossed in it. We’ve compiled a list of digital marketing terminology to help you understand some of terms we deal with on a daily basis. Without further ado, here are some of the basic and most important pieces of digital marketing lingo and acronyms you may encounter.
- The Proof is in the Numbers – Lead Generation through Google AdWords08/05/2015 - 1:43 pm
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- Finding the Answer to Innovative Advertising: Augmented Reality04/10/2015 - 1:38 pm
- Employing Non-traditional Public Relations Tactics04/10/2015 - 1:30 pm
TWEETS FROM @globalHMA
20A East Roseville Rd.
Lancaster, PA 17601