Building your brand – a few helpful tips

Are you looking to build a brand for yourself or your company that isn’t generic? Don’t know where to start?  We put together a list of tips that we’ve found helpful while improving our brand and our clients’ brands on a daily basis.
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Reaching your audience with social listening

If you want to know how your B2B efforts are doing, you need to be on social media and actively listening. Companies should be monitoring digital conversations to ascertain what consumers discuss in relation to a brand, company and industry. Social listening helps a company learn the needs, problems and preferences of an audience that a company aims to reach. By listening, the business can facilitate change.
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Let’s ZipDo – it’s time for a new website!

Working with Fortune 100 clients for more than 35 years enables us to truly see things from a global perspective. We mix and match a variety of marketing tools so our clients can achieve maximum results on tight budgets – and we love it! That’s why we’ve decided to take the knowledge and experience we have established and apply it to smaller companies or individuals who need to produce content for their customers or targets quickly and cost-effectively. We call it our ZipDo service! We want to help entrepreneurs create the materials they need as they worry about all of the other aspects of their businesses. Read more