Comments for Interactive Advertising & Marketing | Howard Miller Associates http://www.globalhma.com/blog Fresh ideas for business-to-business marketers Tue, 17 Apr 2012 05:08:45 +0000 hourly 1 http://wordpress.org/?v=3.3.2 Comment on Top 8 Ways to Boost Creativity by Web Development http://www.globalhma.com/blog/?p=437&cpage=1#comment-3140 Web Development Tue, 17 Apr 2012 05:08:45 +0000 http://www.globalhma.com/blog/?p=437#comment-3140 Hello There. I found your blog using msn. This is an extremely well written article. I will make sure to bookmark it and return to read more of your useful information. Thanks for the post. I will certainly comeback. Hello There. I found your blog using msn. This is an extremely well
written article. I will make sure to bookmark it and return to read more of
your useful information. Thanks for the post.
I will certainly comeback.

]]> Comment on Super Bowls Ads Before the Super Bowl? by 2012: The Year of Video « Interactive Advertising & Marketing | Howard Miller Associates http://www.globalhma.com/blog/?p=380&cpage=1#comment-1976 2012: The Year of Video « Interactive Advertising & Marketing | Howard Miller Associates Tue, 07 Feb 2012 14:42:29 +0000 http://www.globalhma.com/blog/?p=380#comment-1976 [...] our last blog you read about the release of Super Bowl ads before game night. Thanks to YouTube, some of our [...] [...] our last blog you read about the release of Super Bowl ads before game night. Thanks to YouTube, some of our [...]

]]> Comment on Managing Your PPC Campaign by marcus http://www.globalhma.com/blog/?p=336&cpage=1#comment-1341 marcus Fri, 23 Dec 2011 09:14:21 +0000 http://www.globalhma.com/blog/?p=336#comment-1341 This is a very informative blog. The right tips were mentioned here and those tips are what matters most in doing ppc management. Great job, two thumbs up! :) This is a very informative blog. The right tips were mentioned here and those tips are what matters most in doing ppc management. Great job, two thumbs up! :)

]]> Comment on The Death of Flash and Changes in Programming by Kevin Barnes http://www.globalhma.com/blog/?p=321&cpage=1#comment-1122 Kevin Barnes Wed, 07 Dec 2011 09:22:33 +0000 http://www.globalhma.com/blog/?p=321#comment-1122 <strong>Kevin Barnes...</strong> Very informative blog.Thanks Again. Cool.... Kevin Barnes…

Very informative blog.Thanks Again. Cool….

]]> Comment on Top 9 Biggest SEO Mistakes by How to Combat Social Network Overload « Interactive Advertising & Marketing | Howard Miller Associates http://www.globalhma.com/blog/?p=213&cpage=1#comment-197 How to Combat Social Network Overload « Interactive Advertising & Marketing | Howard Miller Associates Fri, 26 Aug 2011 20:52:51 +0000 http://www.globalhma.com/blog/?p=213#comment-197 [...] [...] [...] [...]

]]> Comment on Is the serial comma a serial crime? Or is the crime the lack thereof? by Martin Bentley Krebs http://www.globalhma.com/blog/?p=217&cpage=1#comment-190 Martin Bentley Krebs Mon, 15 Aug 2011 14:50:02 +0000 http://www.globalhma.com/blog/?p=217#comment-190 I prefer the use of the serial comma, as I feel it distributes the connection between the items being listed more equitably. I know that there are certain style manuals that say otherwise, as well as "house" styles that set their own parameters. The ultimate goal is clear communication – if the absence of the comma before the conjunction makes the sentence unclear, then it should be included for the sake of clarity. If a client insists on being grammatically incorrect, though, then I would defer to the one who's signing the checks. I prefer the use of the serial comma, as I feel it distributes the connection between the items being listed more equitably. I know that there are certain style manuals that say otherwise, as well as “house” styles that set their own parameters. The ultimate goal is clear communication – if the absence of the comma before the conjunction makes the sentence unclear, then it should be included for the sake of clarity. If a client insists on being grammatically incorrect, though, then I would defer to the one who’s signing the checks.

]]> Comment on A Grammatical Space Probe by Martin Bentley Krebs http://www.globalhma.com/blog/?p=175&cpage=1#comment-149 Martin Bentley Krebs Thu, 14 Jul 2011 17:18:34 +0000 http://www.globalhma.com/blog/?p=175#comment-149 From a publishing standpoint, the double space between sentences tends to create gaps of white space that sometimes flow distractingly through paragraphs, giving these spaces the name "rivers." In the days of hot metal type, paragraphs containing said rivers were re-composed through letterspacing to minimize or eliminate them. If the ultimate goal is to communicate printed material in the best manner possible, a single space will allow the reader (more specifically, the reader's eyes) to maintain a less interrupted path while taking in the information, thereby improving the quality of that communication. The chest-beating insistence on being "right" by both sides of the issue is a moot point. Those who declare the use of two spaces is correct have no basis other than personal preference on which to base their assertions. Those who insist that the "rule" is now a single space most likely cannot articulate why the rule even exists. Now you have logical reasoning to help you refute and inform the opposing parties, so the matter should be settled, and energies can be focused on more relevant issues, such as why people continue to (incorrectly) substitute "I" for "me" because they think it makes them sound smarter, or why there is no keyboard command for an interrobang. From a publishing standpoint, the double space between sentences tends to create gaps of white space that sometimes flow distractingly through paragraphs, giving these spaces the name “rivers.” In the days of hot metal type, paragraphs containing said rivers were re-composed through letterspacing to minimize or eliminate them. If the ultimate goal is to communicate printed material in the best manner possible, a single space will allow the reader (more specifically, the reader’s eyes) to maintain a less interrupted path while taking in the information, thereby improving the quality of that communication.

The chest-beating insistence on being “right” by both sides of the issue is a moot point. Those who declare the use of two spaces is correct have no basis other than personal preference on which to base their assertions. Those who insist that the “rule” is now a single space most likely cannot articulate why the rule even exists. Now you have logical reasoning to help you refute and inform the opposing parties, so the matter should be settled, and energies can be focused on more relevant issues, such as why people continue to (incorrectly) substitute “I” for “me” because they think it makes them sound smarter, or why there is no keyboard command for an interrobang.

]]> Comment on Will Bing Overthrow Google in 2012? by Matt R http://www.globalhma.com/blog/?p=169&cpage=1#comment-143 Matt R Wed, 08 Jun 2011 14:56:39 +0000 http://www.globalhma.com/blog/?p=169#comment-143 Bing is irrelevant in the long term to either offset Google or make an lasting impact on search in general...Google is the verb for search and you can never underestimate the power of the masses to go with the norm or the brand. The only true competitors on the horizon for search are Facebook and Twitter - as people learn to use their friends' recommendations more to find the information they require and the social services learn to leverage their information more; and better. Bing is irrelevant in the long term to either offset Google or make an lasting impact on search in general…Google is the verb for search and you can never underestimate the power of the masses to go with the norm or the brand. The only true competitors on the horizon for search are Facebook and Twitter – as people learn to use their friends’ recommendations more to find the information they require and the social services learn to leverage their information more; and better.

]]> Comment on Why Trade Advertising is Important in the Digital Age by Peter Caputa http://www.globalhma.com/blog/?p=65&cpage=1#comment-3 Peter Caputa Thu, 19 Aug 2010 21:25:28 +0000 http://www.globalhma.com/blog/?p=65#comment-3 Great post, Drew. Modern PR firms are leveraging the online version of trade publications to build links for their client. These publications can also drive a lot of targeted traffic at publication time, as well as ongoing, since the articles often rank well for search terms. Further, many of these publications sell online advertisements and newsletter sponsorships and even dedicated email campaigns. If you build landing pages on your client's site that these ads can direct visitors to, you can start to fill the top of your client's sales funnel pretty quickly. Whether to continue the print advertising with these pubs is a different conversation, though. Sometimes, these pubs force you to bundle it, of course. But, a savvy media buyer knows how to negotiate for the right package. Glad you're enjoying the book. Marketing is moving so fast. Reading is a must to stay on top of the trends. Great post, Drew.

Modern PR firms are leveraging the online version of trade publications to build links for their client. These publications can also drive a lot of targeted traffic at publication time, as well as ongoing, since the articles often rank well for search terms.

Further, many of these publications sell online advertisements and newsletter sponsorships and even dedicated email campaigns. If you build landing pages on your client’s site that these ads can direct visitors to, you can start to fill the top of your client’s sales funnel pretty quickly.

Whether to continue the print advertising with these pubs is a different conversation, though. Sometimes, these pubs force you to bundle it, of course. But, a savvy media buyer knows how to negotiate for the right package.

Glad you’re enjoying the book. Marketing is moving so fast. Reading is a must to stay on top of the trends.

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