What does your creative process look like?

Get Lost in HMA’s Creative Process

A wandering mind is a magnificent thing. It is in these times, when we are lost in thought, stuck in our own subconscious, that we demonstrate the power of the creative process. So, how do you make your mind wander? Well, you can’t. That is the beauty and the madness of the creative process.

The truth to making the creative process work is that you have to be fully committed to the possibility of being 100% wrong. You have to be vulnerable. You have to be comfortable with being incorrect. You have to write out the terrible ideas, pace back and forth, sit down, go on a walkabout, write down 10 more terrible ideas, talk it out and take a break for lunch. Then, when you come back, maybe, and only if the research, previous knowledge and problem-at-hand have all aligned in your mind, the solution(s) will come. But, maybe not. You really won’t ever know when the timing is going to be right. That’s okay. In fact, it’s more than alright. When you work with a team, or pod as we say in our office, someone is always ready and willing to lend their creative process to the cause.

At HMA, the true genius occurs when we bring together the creative processes of each individual. We have discovered that our creative process as a whole is far more powerful than as individuals.

In order to bring that idea to fruition, I challenged everyone at HMA to demonstrate their creative process. That’s it. No further instruction, no creative brief, no job jacket. Nothing.

The part I didn’t share with the team was that each individual’s technique was already part of a greater process. Each individual solution shows one small, yet significant piece to the puzzle that makes a great idea come to life. The below illustration by our graphic designer Jason Getz demonstrates the process HMAers take on a daily basis to brainstorm, map out and create.

What does your creative process look like?

It’s the result of a group of minds coming together to solve a problem. It’s a puzzle. It’s a game. It’s a passion.

It’s how we create.


4 replies
  1. Andrew Bolduc says:

    Good day,

    I just wandered in here based on a Face Book post by a friend of mine who is a graphic designer. I was wandering if you may be looking for more individuals to add some insight in any of your pods. I could possibly see myself being a “pod person.”

    Yours truly,


    • Colleen Hofmann
      Colleen Hofmann says:

      Hi Andrew,

      Thanks for your comments! We work in what we call “pods.” They function like small teams within HMA to effectively tackle specific projects and client work. We might have to write a blog post to explain it a little better!

      To answer your question, we are not currently hiring “pod people,” but if you think you might be a fit at HMA, we invite you to check out our Careers page and send an email to info at globalhma.com.




Trackbacks & Pingbacks

  1. […] 1. Get Lost in HMA’s Creative Process […]

  2. […] A recent blog post by Katie, one of HMA’s account executives, offers a good example of an HMA collaborative effort. Katie came up with the original idea for the post and invited each of us to share our creative process with her. After she collected our responses, which came in a variety of formats, e.g., a comic strip, a Haiku Deck, drawings and a hand-made puzzle, she then enlisted Jason, our interactive designer, to produce the graphic that accompanied her post. This glimpse we got of each other’s creative styles will not only help strengthen the way we work together in the future, but her idea itself proved to be an exercise in collaboration. […]

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