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Monthly Archives: December 2011
Assigning Global Social Media Hubs
In working with several large, global companies, we see an interesting new trend that swings the pendulum of “the world is flat” globalization back towards protectionism. In creating social networks, many of these clients are setting up separate channels for each major region of the world (Europe, Asia and the Americas). While the social networks-of-choice vary from country to [...]
Posted in Global Marketing, Social Media
Tagged Global campaigns, Global Social Media, Social Media, Social Networks
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Another Paperback Bites the Dust
Over the Thanksgiving holiday as many Americans fought Black Friday crowds, I sat quietly reflecting over the pile of books I accumulated. I cleared dusty bookshelves, cluttered nightstands and overflowing coffee tables. Like a mother hen gathering all her chicks, I searched my car trunk, beach totes and closets until all the books were gathered. [...]
Posted in Communication
Tagged Amazon Kindle, books, e-reader, iPad, Nook, Sony Reader
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