Monthly Archives: November 2011

Managing Your PPC Campaign

By Drew Dorgan | Published November 29, 2011

Pay-per-click (PPC) advertising seeks to drive a high volume of traffic to a specific site. While some campaigns have different goals once visitors click through and reach the site, one thing that does not change is that each campaign must be maintained to effectively reach its goal. The basics of maintaining a PPC campaign include [...]

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Going Global with Search Marketing

By Colleen Hofmann | Published November 23, 2011

Did you know people are four times more likely to make a purchase online with information in their own language? While the English language Internet is continuing to grow more and more crowded, foreign language marketing on the Internet is in its infancy. According to Internet World Stats, between 2000 and 2011: Portuguese grew by [...]

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The Death of Flash and Changes in Programming

By Drew Dorgan | Published November 17, 2011

Adobe has finally given up on Flash and announced it is moving to HTML5. While this is news, it is part of the overall trend perplexing advertisers, graphic designers and affecting all Internet users. Alas, I am old enough to remember when typography was actually “cut and pasted.” I recall the pain and expense of [...]

Posted in Web Design & Development | Tagged , , , , , , , , , , | 1 Comment